kate zemek honest paws

Kate Zemek, PhD

Kate Zemek is a distinguished leader in the CPG sector, specializing in innovation and operations for health and wellness products for both humans and pets. As the founder of Cactus Pacific Consulting, she excels in developing data-driven strategies for product development and operations, leveraging her deep market insights to deliver exceptional value to market-leading brands.

Her expertise stems from significant roles with market leaders, where she led initiatives that transformed companion animal health, spearheaded international expansions, and significantly improved product efficacy and cost savings. Her impact is marked by successful launches and revitalizations of numerous SKUs, establishing her as a key player in health and wellness innovations.

Her academic pursuits, coupled with her extensive industry experience, position her as a thought leader dedicated to enhancing health and wellness through groundbreaking innovation.


- Arizona State University
PhD in Nutrition, Physical Activity, & Wellness

- University of Pittsburgh
MEd in Higher Education Leadership & Management

- Ohio State University
BS in Molecular Genetics